Colour Advice — Basic colour theory for giving colour advice

Colour is an elementary natural phenomenon. Long before there was a society such as we know today, nature was filled with colour and it mattered to human survival. Today colour is an important part of our society. It is everywhere and plays a large part in communication. Colour warns us in traffic, indicates the quality of food, shows through skin tone whether someone is ill, alerts us to particular events, gives mood and meaning to architecture, allows people to express an identity through their clothing, and in some situations determines how we act. In short: colour colours human existence. Giving good colour advice calls for knowledge of colour. That knowledge is what lets you argue your choices well. This book supplies the elementary knowledge needed to make and substantiate straightforward colour advice.